I binged book reviews and analyzed them before I thought of sharing them. Even if my book review binge email newsletter had zero subscribers, I’d continue doing it. I also don’t want to annoy people by pressuring them to sign up for my newsletter. That’s why I haven’t tried hard to promote it.
However, this month, ConvertKit has a challenge to increase subscribers as much as possible. Thus, I’m going to try harder than before to get more subscribers. I won’t do anything unethical (such as sign up people without permission) or even anything which feels too pushy to me, but putting my toes outside my comfort zone will, at a minimum, teach me something.
Because of the challenge, I put together a new landing page using some of ConvertKit’s advice. I’m curious how it will compare to my original landing page, which is still live. The original landing page is upfront, whereas the new landing page uses more ‘salesy’ language. I’m curious which approach works better.
I also created a guide to how I analyze the book reviews as an ‘opt-in incentive.’ Originally, I didn’t want to use a ‘bribe’ to get people to subscribe because my thinking was, the digests should be the reward for signing up, thus anyone who didn’t want the weekly emails shouldn’t subscribe. However, new subscribers might need an orientation to understand what I’m doing, and that orientation could be the ‘incentive.’
By making a bigger push, I may annoy some people. On the other hand, if someone who otherwise wouldn’t have signed up benefits from the emails more than they expected, that justifies pushing for subscribers. I can’t find the right balance between ‘push people to sign up so hard I annoy them’ and ‘be so timid about promotion than the people who would like these emails never sign up’ without trial and error, and some of that error WILL fall on the side of annoying people. If I annoy you by being pushy, please give me constructive feedback so I can better calibrate this balance.
Because of the challenge, instead of saying ‘here’s this newsletter if you’re interested,’ I’m asking you to sign up on one of the landing pages I linked above. If you don’t like it, unsubscribe. I know this email newsletter won’t be for everyone, and I’ll have no hard feelings if you unsubscribe. But, if you have any interest in books, please try it. Also, please share it with anyone you believe might be interested.
I appreciate feedback. Which landing page do you prefer? What’s your advice for attracting subscribers? How can I improve my email broadcasts?