I’m currently re-reading The Bestseller Code by Jodie Archer and Matthew L. Jockers. Such a thought-provoking book. It reveals things about reader behavior few others discuss—and which some people refuse to believe despite the evidence. Maybe that’s why only computer algorithms could dig up those truths.
The book is also a failure.
It promised a system for predicting which manuscripts would become New York Times bestsellers with 80% accuracy. But it doesn’t deliver. It hints at which features predict a bestselling manuscript—to be fair, the hints are strong—but it falls short of giving an editor the tools to make the predictions at 80% accuracy themselves. It teases the reader about the ‘code’ without sharing it.
The book never made it to the NYT bestseller list itself. Over five years after publication, acquiring editors don’t use the system to evaluate manuscripts. This book has fallen into obscurity. It didn’t deliver on its promise.
It’s a failure, yes, but it has much to teach .
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